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Web Copywriting: How to develop an effective Unique Selling Position (USP)
If you selling in a competitive market you need to offer something unique that makes your business, product or service stand out from your competitors. This is defined as your Unique Selling Position...
View ArticleWeb Copywriting: Benefits versus Features
One of the biggest mistakes website owners make is emphasizing features over benefits. When a visitor arrives at your website they are asking themselves “what’s in it for me?’ They want to know how...
View ArticleWeb Copywriting: 12 Ways To Correctly Layout Your Website Copy
Have you ever visited a web page you couldn’t read? Read a web page but couldn’t understand what it was trying to say? Didn’t understand what the website was about? Whenever I visit a website I want to...
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