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Web Copywriting: How to develop an effective Unique Selling Position (USP)

If you selling in a competitive market you need to offer something unique that makes your business, product or service stand out from your competitors. This is defined as your Unique Selling Position...

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Web Copywriting: Benefits versus Features

One of the biggest mistakes website owners make is emphasizing features over benefits. When a visitor arrives at your website they are asking themselves “what’s in it for me?’ They want to know how...

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Web Copywriting: 12 Ways To Correctly Layout Your Website Copy

Have you ever visited a web page you couldn’t read? Read a web page but couldn’t understand what it was trying to say? Didn’t understand what the website was about? Whenever I visit a website I want to...

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